CONTENT MARKETING

Content writer sitting a desk taking notes while recording a phone interview.

WHAT’S INVOLVED

  • Content Strategy Meeting (1 hour)

  • Content Pitches

  • Interviews and Transcription (where required)

  • Research and Writing

CONTENT TYPES

  • Blogs and Essays

  • Thought Leadership Articles

  • Op-Eds (opinion pieces)

  • Interview-Based Articles (staff features, client success stories, expert interviews)

  • Lead Magnets (guides, how-tos, brochures)

  • Video (storyboard and script only)

WHAT YOU GET

  • Content Strategy Outline

  • Content Pitches/Topics (50)

  • Custom Content Articles (length and volume per contract)

  • Authorship and rights to the work

  • Consistent online content

  • Content to share on your social media channels

  • Higher visibility in search engines

  • Higher authority/perceived expertise, trust, and relevance

  • Increased referral traffic

  • More social traffic and followers

  • Added value to/improved relationship with your clients (increased conversion potential)

  • Improved brand recognition and reputation

  • Decreased marketing costs and compounding value (over several months)

COSTS

  • Blogs (400-700 words, outline and research supplied) - $150.00 CAD flat rate

  • Blogs (400-700 words) $225.00 CAD flat rate

  • Thought Leadership and Op-Eds (700 - 1200 words) $300.00 CAD flat rate

  • Interview-Based Articles (500 - 750 words) $350.00 CAD flat rate

  • Interview-Based Articles (751 - 1200 words) $425.00 CAD flat rate

  • Interview-Based Articles (1201 - 1500 words) $500.00 CAD flat rate

  • Interview-Based Articles (1501 - 2000 words) $575.00 CAD flat rate

*Pricing dependent upon research involved, interview components, and volume as well as frequency/duration

**If a rate is not provided, please contact me for a project quote.