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Hello


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Hello


 

I'M ATHENA RAYPOLD AND I AM A WRITER.

With a background in journalism and an honours degree in English, a professor once told me that I "have a lovely cadence to [my] writing."  I am known for connecting easily with clients and interviewees and I am a rigorous researcher. In a world where the written word is both prolific and ubiquitous, no topic stands alone, untouched by other writers. As such, my challenge is to contribute a new, unique voice to the plethora of voices that already exist. Whether I'm differentiating your website content, ghostwriting thought leadership articles, defining and communicating your brand, or distinguishing my own creative work from others, my writing lends an original twist to any given topic. I am notorious for my staunch perspective on grammar (long live the Oxford comma) and I am militant about copyright, plagiarism, and adequately citing sources. But more than anything, there is nothing more satisfying to me than good writing — I live to write — it's my nature, my passion, my purpose.

Site photography provided by Lorraine-Marie Fotography.

 
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The Work


The Work


 

YOU supply THE FILLING, I MAKE THE PIE

Whether writing scares the hell out of you or you just don't have the time for it, I will funnel your thoughts into cohesive, comprehensible content. Working with businesses to tell their stories meaningfully requires generous listening and the ability to take their life's work, their core values, their passions and put them into words that evoke a reaction. As a writer, I don't always nail it on the first try. Imagining myself into your mind requires intimacy, openness, and thoughtful inquiry. This work takes collaboration, it takes time, it takes multiple drafts, and it takes considered, thoughtful, feedback to reach perfection.

 
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The Writer


The Writer


 

Variety is a writer's lifeblood

Without variety, the creative well dries up, and mechanics and style grow stagnant, becoming lacklustre and unreadable. I flex my writerly muscles by continually working with businesses in any number of fields at a given time. Each week, my workload varies from ghostwriting thought leadership articles to creating website content, from interviewing local businesses for features to composing marketing collateral, from brand messaging to corporate profiles, plus, working my own business and my creative writing. As a result, I deftly transfer my writing expertise from one project to another, juggling different forms and styles with both fervour and authority.

 
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The Reader


The Reader


 

“If you want to be a writer, you must do two things above all others: read a lot and write a lot.” - STEPHEN KING

At eight years old, you could find me huddled in bed at night with a book,  a towel shoved up against the crack in the door to hide the room's light from my parents. Even today, you can find me reading until the wee hours, loathe to abandon my literary friends to the call of sleep. Pair my endless reading with my incessant need to journal, to blog, and to write for myself every day, and I am a writer - both personally and professionally.

 
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The Applause


The Applause


 

"A calling is a mysterious, felt sense of this work is mine to do." - Tara Sophia Mohr

Athena’s commitment to my success is always evident when she works as a part of our team. There have been many occasions where her dedicated attention to our projects have eased my workload and taken our work from good to incredible. I would recommend Athena any day of the week!
— Jason Deboski, Clark Builders
Our company needed to update much of our content to match our brand vision. Athena not only was a pleasure to work with, she collaborated on content, voice, and design to truly match what we were looking for. To truly take the time to understand our vision and mission was invaluable. That initial project has turned into a longer term working relationship. Her excitement, initiative, timeliness, and professionalism were/are a breath of fresh air. Athena is passionate about her work and enjoys networking and supporting business growth; we look forward to a long standing relationship as we grow our company and brand.
— Duane Leedell, CEO, Off Grid Trailers
Brilliant, professional, creative and detail oriented—Athena is phenomenal to work with. She’s able to artfully capture the desired voice and tone and deliver a finished product that is compelling to read and impactful. I would highly recommend Athena for any content or creative writing needs.
— Emily Ghosh, CEO, Soul Media
Athena has been a blessing to work with, as an entrepreneur and a business owner- we know our business but when it comes to articulating our vision on paper it was a challenge for us - in comes Athena. She was able to achieve our goals by listening to us on how we run our business and understand what our company’s vision is then articulate it in a way that stays true to what is important to our company.
— Eddie Tsang, President, Synergy Franchising
I highly recommend Athena for all your content creation needs. She has consistently provided well-researched, high-quality content for us that met our client’s deadlines. If you are looking for an experienced writer who is easy to work with, don’t hesitate to contact Athena.
— John Wood, Wood & Co. Creative
 
 
I’ve been able to collaborate with Athena a number of times and each time the results have exceeded my expectations. Having Athena write custom content for my clients not only supports my graphic design work, but makes it so much stronger. She is easy to communicate with and is able to translate vague direction into a collection of beautifully constructed words, sentences, and paragraphs. While I work with Athena in a professional context, she has been a reliable expert to me for many years. From my university days writing papers to submitting resumes, Athena has been my trusted editor. I would highly recommend Athena for any creative or technical writing project!
— Jenelle Gartner, J. Gartner Studio
I’m a big fan of Athena. As one would expect from writer, she is thoughtful, articulate and an excellent researcher. Where she separates herself from other writers, however, is her keen ability to fully understand who she is writing for and what the purpose is. This puts her head and shoulders above the competition and will keep me a client indefinitely.
— Chad Griffiths, Partner, NAI Commercial
Athena continually impresses us with the quality of her writing - blog posts, ebooks, webpage copy, they’re always top notch and search engine friendly. Don’t stay up until 4 am on a Monday writing bad copy. Hire Athena to stay up until 4 am writing great copy!
— Simon Trafford, Managing Director, Social Lite Communications